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Kochi:The tenth edition of Kerala Travel Mart (KTM) has the highest number of foreign buyers from the US and the UK, signalling the growing interest of visitors from these countries in Kerala.
As many as 42 buyers have arrived from the US while around 40 buyers have turned up from the UK for business interactions with the sellers, being held at Samudrika and Sagara Convention Centre, Willingdon Island.
Incidentally, this edition of the KTM has the highest number of foreign buyers, which stands at 545, and they have come from 66 countries. There are 37 buyers representing the UAE and 36 buyers have come from Germany.
Buyers from other countries to the mart include Australia (32), Russia (31), Malaysia (26), Poland (24), South Africa (17), Philippines (14), Italy (13), China (12) and Sweden (10), who are active in tying up business-to-business deals.
“I am first time here. I’m looking for new partners and information in tourism sector in the state,” said Ms Elena Protopopova from Russia. She is also impressed with the meticulous organisation of the KTM.
Ms Marion Liebhard, a marketing professional from the US, said “It’s a really interesting event as I could find a unique array of exhibitors and segments in the KTM. There is a good presentation of the touristic market.”
“I’m looking for new partners and tour operators. I’m impressed with the huge variety here in terms of tourism. What attracts me to Kerala is its tradition and fantastic nature,” she added.
On Saturday morning, the Ministry of Tourism, Government of India, organised a ‘kalarippayattu (martial art of Kerala) ’ performance at the venue as part of “Swachh Bharat, Swachh Paryatan” initiative.
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